About Victoria

After discovering how great period pants are in Australia, Victoria realised how underserved the UK market was, with few options, most of which being plain black. She decided to challenge this status quo, exclusively creating highly functional garments which are also pretty, fitting seamlessly in women’s wardrobes.

Bloom Underwear strives to create women’s underwear that is stylish, comfortable and functional. We aim to create panties women love to wear regardless of their cycle and to support a future world where both women’s health and the environment are prioritised.